Brand positioning is the strategic process of creating a unique, desirable, and valuable place for a brand in the minds of its target audience, differentiating it from competitors.
It involves clearly defining who the brand is for, what it offers, and why clients should choose it over alternatives, all communicated through a consistent message. Key elements include identifying a target customer, a market category, a key benefit, and the proof of that benefit to create a strong positioning statement.
IDB Group
Positioning
The IDB Group brand is positioned as an integrated ecosystem for development, offering synchronized support across policy, investment and innovation to drive meaningful impact to the region and the world.
IDB Group
Brand Pillars
Brand pillars are truths that support the overall identity and positioning of the Group, while representing individual expressions of a shared core. Three shared brand pillars have been identified to build greater cohesion and coherence among the entities.
They allow the IDB Group, IDB, IDB Invest and IDB Lab to each communicate the same idea from their unique perspective, directed at specific audiences.
1. People First
2. Building Together
3. Shaping Tomorrow
Messaging
Framework
A core means of building and managing our brand is through corporate brand messaging. The messaging framework provides order and clarity through focus, and stems from the overall IDB Group Institutional Strategy.
It is comprised of perception objectives that help to build the brands, followed by key messages that bring to life each pillar for the individual brands.
IDB Invest Boilerplate
Jul. 2025
About IDB Invest
IDB Invest, a member of the IDB Group, is a multilateral development bank committed to promoting the economic development of its member countries in Latin America and the Caribbean through the private sector. IDB Invest finances sustainable companies and projects to achieve financial results and maximize economic, social, and environmental development in the region. With a portfolio of $22 billion in assets under management and more than 440 clients in 25 countries, IDB Invest provides innovative financial solutions and advisory services that meet the needs of its clients in a variety of industries. Visit our website: www.idbinvest.org/en.
Acerca de BID Invest
BID Invest, miembro del Grupo BID, es un banco multilateral de desarrollo comprometido con la promoción del desarrollo económico de sus países miembros en América Latina y el Caribe a través del sector privado. BID Invest financia empresas y proyectos sostenibles para que alcancen resultados financieros y maximicen el desarrollo económico, social y ambiental en la región. Con una cartera de US$22.000 millones en activos bajo gestión y más de 400 clientes en 25 países, BID Invest ofrece soluciones financieras innovadoras y servicios de asesoría que satisfacen las necesidades de sus clientes en diversos sectores. Visite nuestro sitio web: www.idbinvest.org/es.
Sobre o BID Invest
O BID Invest, membro do Grupo BID, é um banco multilateral de desenvolvimento comprometido com a promoção do desenvolvimento econômico de seus países membros na América Latina e no Caribe através do setor privado. BID Invest financia empresas e projetos sustentáveis para que alcancem resultados financeiros e maximizem o desenvolvimento econômico, social e ambiental na região. Com uma carteira de US$ 22 bilhões em ativos sob sua gestão e mais de 400 clientes em 25 países, o BID Invest oferece soluções financeiras inovadoras e serviços de assessoria que satisfazem as necessidades de seus clientes em diversos setores. Visite nosso site: www.idbinvest.org.
À propos de BID Invest
BID Invest, membre du Groupe BID, est une banque de développement multilatérale engagée à promouvoir le développement économique de ses pays membres en Amérique latine et dans les Caraïbes à travers le secteur privé. BID Invest finance des entreprises et des projets durables pour obtenir des résultats financiers et maximiser le développement. économique, social et environnemental de la région. Avec un portefeuille de 22,0 milliards de dollars US d'actifs sous gestion et 400+ clients dans 25 pays, BID Invest propose des solutions financières innovantes et des services de conseil qui répondent aux besoins de ses clients dans plusieurs secteurs. Visitez notre site Internet www.idbinvest.org/es.
IDB Invest Message House
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